{"id":5438,"date":"2013-05-20T06:00:44","date_gmt":"2013-05-20T10:00:44","guid":{"rendered":"http:\/\/stephenbarkley.com\/?p=5438"},"modified":"2023-02-02T11:27:19","modified_gmt":"2023-02-02T16:27:19","slug":"salt-sugar-fat-michael-moss","status":"publish","type":"post","link":"https:\/\/stephenbarkley.com\/2013\/05\/20\/salt-sugar-fat-michael-moss\/","title":{"rendered":"Salt Sugar Fat | Michael Moss"},"content":{"rendered":"<p><a href=\"https:\/\/amzn.to\/3JC1aPU\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-fusion-200 wp-image-12625 alignleft\" src=\"https:\/\/i0.wp.com\/stephenbarkley.com\/blog\/wp-content\/uploads\/2013\/05\/81RCb6njg7L.jpg?resize=200%2C308&ssl=1\" alt=\"Salt Sugar Fat cover\" width=\"200\" height=\"308\" srcset=\"https:\/\/i0.wp.com\/stephenbarkley.com\/blog\/wp-content\/uploads\/2013\/05\/81RCb6njg7L.jpg?resize=166%2C256&ssl=1 166w, https:\/\/i0.wp.com\/stephenbarkley.com\/blog\/wp-content\/uploads\/2013\/05\/81RCb6njg7L.jpg?resize=200%2C308&ssl=1 200w, https:\/\/i0.wp.com\/stephenbarkley.com\/blog\/wp-content\/uploads\/2013\/05\/81RCb6njg7L.jpg?resize=400%2C617&ssl=1 400w, https:\/\/i0.wp.com\/stephenbarkley.com\/blog\/wp-content\/uploads\/2013\/05\/81RCb6njg7L.jpg?resize=600%2C925&ssl=1 600w, https:\/\/i0.wp.com\/stephenbarkley.com\/blog\/wp-content\/uploads\/2013\/05\/81RCb6njg7L.jpg?resize=664%2C1024&ssl=1 664w, https:\/\/i0.wp.com\/stephenbarkley.com\/blog\/wp-content\/uploads\/2013\/05\/81RCb6njg7L.jpg?resize=768%2C1185&ssl=1 768w, https:\/\/i0.wp.com\/stephenbarkley.com\/blog\/wp-content\/uploads\/2013\/05\/81RCb6njg7L.jpg?resize=800%2C1234&ssl=1 800w, https:\/\/i0.wp.com\/stephenbarkley.com\/blog\/wp-content\/uploads\/2013\/05\/81RCb6njg7L.jpg?resize=996%2C1536&ssl=1 996w, https:\/\/i0.wp.com\/stephenbarkley.com\/blog\/wp-content\/uploads\/2013\/05\/81RCb6njg7L.jpg?resize=1200%2C1851&ssl=1 1200w, https:\/\/i0.wp.com\/stephenbarkley.com\/blog\/wp-content\/uploads\/2013\/05\/81RCb6njg7L.jpg?resize=1328%2C2048&ssl=1 1328w, https:\/\/i0.wp.com\/stephenbarkley.com\/blog\/wp-content\/uploads\/2013\/05\/81RCb6njg7L.jpg?w=1556&ssl=1 1556w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a>The entire processed food industry\u2014that\u00a0behemoth\u00a0which generates hundreds of billions of dollars in annual sales\u2014can be summed up by the way they manipulate and market three simple ingredients: salt, sugar, and fat.<\/p>\n<p>Michael Moss has done a painstaking amount of research, interviewing current and former food industry insiders and visiting (and even tasting the products of) food research labs. The result is this book: a narrative which shows how the simple human need to eat has generated a war between corporations trying to win the taste buds of consumers.<\/p>\n<p>This book is stuffed full of interesting stories and facts:<\/p>\n<ul>\n<li><span style=\"line-height: 13px;\">Philip Morris, the tobacco company, has\u00a0acquired\u00a0General Foods and Kraft (among others) and uses its marketing\u00a0savvy\u00a0to deflect obesity concerns the same way they deflected cancer concerns for years.<\/span><\/li>\n<li>Salt isn’t just used for taste. It covers the\u00a0metallic\u00a0and rotten taste of processed food.<\/li>\n<li>Through extensive research, food scientists determine the precise amount of sweetness (the “bliss point” ) to generate the greatest desire in consumers.<\/li>\n<li>While humans lose their desire to eat more sugary foods after a certain point, that reluctance is undermined when sugar is mixed with fat.<\/li>\n<li>Sugar and fat are interchangeable ingredients. A product can be marketed as “low fat” or “low sugar” by lowering the offending ingredient and replacing it with the other.<\/li>\n<\/ul>\n<p>Moss has won a Pulitzer Prize for explanatory reporting\u2014a skill highlighted in this book. His writing is compelling, shocking at times, but fair. He never sounds preachy or unreasonably biased.<\/p>\n<p>If you’re concerned with what you put into your body, this is a book worth reading.<\/p>\n<hr \/>\n<p class=\"hangingindent\">Moss, Michael.\u00a0<em>Salt Sugar Fat: How the Food Giants Hooked Us<\/em>. McClelland and Stewart, 2013.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The entire processed food industry\u2014that\u00a0behemoth\u00a0which generates hundreds of billions of dollars in annual sales\u2014can be summed up by the way they manipulate and market three simple ingredients: salt, sugar, and fat. Michael Moss has done a painstaking amount of research, interviewing current and former food industry insiders and visiting (and even tasting the products of) food research labs. The result is this book: a narrative which shows how the simple human need to eat has generated a war between corporations trying to win the taste buds of consumers. This book is stuffed full of interesting stories and facts: Philip Morris, the tobacco company, has\u00a0acquired\u00a0General Foods and Kraft (among others) and uses its marketing\u00a0savvy\u00a0to deflect obesity concerns the same way they deflected cancer concerns for years. Salt isn’t just used for taste. It covers the\u00a0metallic\u00a0and rotten taste of processed food. Through extensive research, food scientists determine the precise amount of sweetness […]<\/p>\n","protected":false},"author":1,"featured_media":12625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,414],"tags":[1413,1412,3393,1409,1181,1410,1411],"class_list":["post-5438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books","category-culture-books","tag-corporations","tag-fat","tag-mcclelland-and-stewart","tag-michael-moss","tag-obesity","tag-salt","tag-sugar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salt Sugar Fat | Michael Moss - Stephen Barkley<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stephenbarkley.com\/2013\/05\/20\/salt-sugar-fat-michael-moss\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salt Sugar Fat | Michael Moss - Stephen Barkley\" \/>\n<meta property=\"og:description\" content=\"The entire processed food industry\u2014that\u00a0behemoth\u00a0which generates hundreds of billions of dollars in annual sales\u2014can be summed up by the way they manipulate and market three simple ingredients: salt, sugar, and fat. Michael Moss has done a painstaking amount of research, interviewing current and former food industry insiders and visiting (and even tasting the products of) food research labs. The result is this book: a narrative which shows how the simple human need to eat has generated a war between corporations trying to win the taste buds of consumers. This book is stuffed full of interesting stories and facts: Philip Morris, the tobacco company, has\u00a0acquired\u00a0General Foods and Kraft (among others) and uses its marketing\u00a0savvy\u00a0to deflect obesity concerns the same way they deflected cancer concerns for years. Salt isn’t just used for taste. It covers the\u00a0metallic\u00a0and rotten taste of processed food. 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