{"id":5438,"date":"2013-05-20T06:00:44","date_gmt":"2013-05-20T10:00:44","guid":{"rendered":"http:\/\/stephenbarkley.com\/?p=5438"},"modified":"2023-02-02T11:27:19","modified_gmt":"2023-02-02T16:27:19","slug":"salt-sugar-fat-michael-moss","status":"publish","type":"post","link":"https:\/\/stephenbarkley.com\/2013\/05\/20\/salt-sugar-fat-michael-moss\/","title":{"rendered":"Salt Sugar Fat | Michael Moss"},"content":{"rendered":"<p><a href=\"https:\/\/amzn.to\/3JC1aPU\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-fusion-200 wp-image-12625 alignleft\" src=\"https:\/\/i0.wp.com\/stephenbarkley.com\/blog\/wp-content\/uploads\/2013\/05\/81RCb6njg7L.jpg?resize=200%2C308&#038;ssl=1\" alt=\"Salt Sugar Fat cover\" width=\"200\" height=\"308\" srcset=\"https:\/\/i0.wp.com\/stephenbarkley.com\/blog\/wp-content\/uploads\/2013\/05\/81RCb6njg7L.jpg?resize=166%2C256&amp;ssl=1 166w, https:\/\/i0.wp.com\/stephenbarkley.com\/blog\/wp-content\/uploads\/2013\/05\/81RCb6njg7L.jpg?resize=200%2C308&amp;ssl=1 200w, https:\/\/i0.wp.com\/stephenbarkley.com\/blog\/wp-content\/uploads\/2013\/05\/81RCb6njg7L.jpg?resize=400%2C617&amp;ssl=1 400w, https:\/\/i0.wp.com\/stephenbarkley.com\/blog\/wp-content\/uploads\/2013\/05\/81RCb6njg7L.jpg?resize=600%2C925&amp;ssl=1 600w, https:\/\/i0.wp.com\/stephenbarkley.com\/blog\/wp-content\/uploads\/2013\/05\/81RCb6njg7L.jpg?resize=664%2C1024&amp;ssl=1 664w, https:\/\/i0.wp.com\/stephenbarkley.com\/blog\/wp-content\/uploads\/2013\/05\/81RCb6njg7L.jpg?resize=768%2C1185&amp;ssl=1 768w, https:\/\/i0.wp.com\/stephenbarkley.com\/blog\/wp-content\/uploads\/2013\/05\/81RCb6njg7L.jpg?resize=800%2C1234&amp;ssl=1 800w, https:\/\/i0.wp.com\/stephenbarkley.com\/blog\/wp-content\/uploads\/2013\/05\/81RCb6njg7L.jpg?resize=996%2C1536&amp;ssl=1 996w, https:\/\/i0.wp.com\/stephenbarkley.com\/blog\/wp-content\/uploads\/2013\/05\/81RCb6njg7L.jpg?resize=1200%2C1851&amp;ssl=1 1200w, https:\/\/i0.wp.com\/stephenbarkley.com\/blog\/wp-content\/uploads\/2013\/05\/81RCb6njg7L.jpg?resize=1328%2C2048&amp;ssl=1 1328w, https:\/\/i0.wp.com\/stephenbarkley.com\/blog\/wp-content\/uploads\/2013\/05\/81RCb6njg7L.jpg?w=1556&amp;ssl=1 1556w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a>The entire processed food industry\u2014that\u00a0behemoth\u00a0which generates hundreds of billions of dollars in annual sales\u2014can be summed up by the way they manipulate and market three simple ingredients: salt, sugar, and fat.<\/p>\n<p>Michael Moss has done a painstaking amount of research, interviewing current and former food industry insiders and visiting (and even tasting the products of) food research labs. The result is this book: a narrative which shows how the simple human need to eat has generated a war between corporations trying to win the taste buds of consumers.<\/p>\n<p>This book is stuffed full of interesting stories and facts:<\/p>\n<ul>\n<li><span style=\"line-height: 13px;\">Philip Morris, the tobacco company, has\u00a0acquired\u00a0General Foods and Kraft (among others) and uses its marketing\u00a0savvy\u00a0to deflect obesity concerns the same way they deflected cancer concerns for years.<\/span><\/li>\n<li>Salt isn&#8217;t just used for taste. It covers the\u00a0metallic\u00a0and rotten taste of processed food.<\/li>\n<li>Through extensive research, food scientists determine the precise amount of sweetness (the &#8220;bliss point&#8221; ) to generate the greatest desire in consumers.<\/li>\n<li>While humans lose their desire to eat more sugary foods after a certain point, that reluctance is undermined when sugar is mixed with fat.<\/li>\n<li>Sugar and fat are interchangeable ingredients. A product can be marketed as &#8220;low fat&#8221; or &#8220;low sugar&#8221; by lowering the offending ingredient and replacing it with the other.<\/li>\n<\/ul>\n<p>Moss has won a Pulitzer Prize for explanatory reporting\u2014a skill highlighted in this book. His writing is compelling, shocking at times, but fair. He never sounds preachy or unreasonably biased.<\/p>\n<p>If you&#8217;re concerned with what you put into your body, this is a book worth reading.<\/p>\n<hr \/>\n<p class=\"hangingindent\">Moss, Michael.\u00a0<em>Salt Sugar Fat: How the Food Giants Hooked Us<\/em>. McClelland and Stewart, 2013.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The entire processed food industry\u2014that\u00a0behemoth\u00a0which generates hundreds of billions of dollars in annual sales\u2014can be summed up by the way they manipulate and market three simple ingredients: salt, sugar, and fat. Michael Moss has done a painstaking amount of research, interviewing current and former food industry insiders and visiting (and even tasting the products of) food research labs. The result is this book: a narrative which shows how the simple human need to eat has generated a war between corporations trying to win the taste buds of consumers. This book is stuffed full of interesting stories and facts: Philip Morris, the tobacco company, has\u00a0acquired\u00a0General Foods and Kraft (among others) and uses its marketing\u00a0savvy\u00a0to deflect obesity concerns the same way they deflected cancer concerns for years. Salt isn&#8217;t just used for taste. It covers the\u00a0metallic\u00a0and rotten taste of processed food. Through extensive research, food scientists determine the precise amount of sweetness  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":12625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,414],"tags":[1413,1412,3393,1409,1181,1410,1411],"class_list":["post-5438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books","category-culture-books","tag-corporations","tag-fat","tag-mcclelland-and-stewart","tag-michael-moss","tag-obesity","tag-salt","tag-sugar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salt Sugar Fat | Michael Moss - Stephen Barkley<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stephenbarkley.com\/2013\/05\/20\/salt-sugar-fat-michael-moss\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salt Sugar Fat | Michael Moss - Stephen Barkley\" \/>\n<meta property=\"og:description\" content=\"The entire processed food industry\u2014that\u00a0behemoth\u00a0which generates hundreds of billions of dollars in annual sales\u2014can be summed up by the way they manipulate and market three simple ingredients: salt, sugar, and fat. Michael Moss has done a painstaking amount of research, interviewing current and former food industry insiders and visiting (and even tasting the products of) food research labs. The result is this book: a narrative which shows how the simple human need to eat has generated a war between corporations trying to win the taste buds of consumers. This book is stuffed full of interesting stories and facts: Philip Morris, the tobacco company, has\u00a0acquired\u00a0General Foods and Kraft (among others) and uses its marketing\u00a0savvy\u00a0to deflect obesity concerns the same way they deflected cancer concerns for years. Salt isn&#8217;t just used for taste. It covers the\u00a0metallic\u00a0and rotten taste of processed food. 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